“I sent some of my jewelry designs to the costume department of The O.C. The costume designer was thrilled with our work and used almost all of the designs we sent her on the show. As a direct result of this free product placement, we received contracts to supply our jewelry to The O.C. Web site, where fans could buy products from the show!”
Do Celebrity Endorsements Really Influence Consumers?
You’ve probably noticed that the public is obsessed with celebrities right now. Just look at the news that captures our attention on a daily basis – even on traditional news networks like CNN. Did you know that Anna Nicole Smith’s death accounted for nearly one-fourth of all coverage on cable television during that period? And need I mention Britney Spears?
When People Magazine debuted in 1974, it was the leading celebrity news magazine for some time. Not long ago, Us Weekly was a monthly publication called Us. Now it’s a weekly. Star was a newspaper tabloid – now it’s a full-fledged magazine.
Today, newsstand shelves overflow with celebrity magazines like Us Weekly, Star, InTouch, Life & Style, OK!, and more. It’s no surprise that sales and subscriptions of these magazines have increased (I’ll show you how to get in them later on in this Special Report). Meanwhile, circulations at traditional news magazines like Time and Newsweek have declined.
The Entertainment Tonights, Extras, and Inside Editions have spawned entire networks devoted to capturing celebrities’ every move. And let’s not forget online, with sites (and now a TV show) like TMZ and blogs like Perez Hilton bringing in over seven million viewers a day!
Let’s face it. This burgeoning curiosity regarding celebrities is about more than their performances and their daily movements past the public eye. We also care about what they eat, what they wear, where they vacation, and more. And this interest is not only a trend among adults. The highly-coveted “tween” market cares as well!
You may think teens are the group most heavily influenced by celebrities – and you’re right! But don’t underestimate them:
According to Entrepreneur magazine, "72% of children between the ages of 10 and 13 (“tweens”) say that seeing their favorite celebrity use a brand makes them want to use it as well."
And according to a recent USA Today article, “Generation Y, those between 8 and 26, are considered the most important generation for retailers and marketers because of their spending power and the influence they have over what their parents buy.”
Who Exactly is Swayed by Celebrities?
Just about everybody!
Housewives are influenced by Oprah’s Favorite Things episodes and celebrities pitching their products on QVC. Businessmen are swayed by Pamela Anderson’s and Jenny McCarthy’s appearances at Las Vegas tradeshows. And teenagers are won over by Jessica Simpson and P-Diddy in ProActive infomercials.
As I mentioned earlier, today’s culture – from politics to fashion to music to sports – is celebrity-driven. In fact, virtually every large corporation has some tie-in to a celebrity.
It’s in your best interest to start ‘celebrity-izing’ your business right away. The longer you wait the more profits and opportunities you’ll lose.
Why You Must 'Celebrity-ize' Your Business
“Surely, what works selling to the blue-haired little old ladies in the magazines they read while sitting under the hair dryers at the beauty parlor couldn’t possibly influence executives with MBAs and cigar chompin’, street-wise owners running trucking companies. If you’re honest and intelligent, you’ll see that there’s NO difference. ‘Celebrity-izing’ your business is NOT an option.”
- Dan Kennedy
There are 5 main reasons you should “celebrity-ize” your business now:
1. Using celebrities adds instant credibility. The customer, consciously or unconsciously, believes, “If a celebrity is using this, the product and the company who makes it must be good.
2. Using celebrities grabs attention. That’s why infomercials use celebrities all the time. It makes the television viewer stop flipping channels for a few seconds if he or she notices a major celebrity in one (and hopefully keeps him or her there as well!).
3. Using celebrities provides enhanced market credibility. It becomes much easier to get your product on store shelves because retailers prefer products with celebrity tie-ins.
4. Using celebrities leads to increased media exposure. It’s much easier to get free publicity if your products are used by celebrities. The media knows people pay attention to and are interested in celebrities and will tune into their program when you include one.
5. It’s fun! You’ll be able to enjoy all the extra attention, and begin to have contact with celebrities who earlier may have seemed to be living in a world beyond your reach.
If you’re not using celebrity or celebrities in your business, you’re losing out!
It's Easy to "Celebrity-ize" Your Business...
You’re probably thinking to yourself, “This all sounds great. I can’t wait to get my products in the hands of celebrities for free exposure and star-powered publicity so I can "celebrity-ize" my business!
But you’re also probably wondering what the exact, step-by-step moves are you need to start making now, right?
And I’ll tell you in just a moment. But first, let me share with you some other ways you can use celebrities in your business, or what I collectively call “Celebrity Leverage”…
What is Celebrity Leverage Exactly?
Celebrity Leverage is more than just getting your products in celebrities’ hands. It’s also about using a wide-range of celebrity-related publicity tactics that make your business, your products, and even yourself famous!
Once you discover the deliciously effective secrets of Celebrity Leverage, the media notices and wants to cover you. Customers flock to you and beg to buy your products and use your services. And they’re willing – and happy – to pay higher prices! Retailers contact you for the privilege of stocking your products in their stores.
You’ll learn ways to seemingly transform yourself into a celebrity expert. Imagine what your near-instant celebrity status would mean to your business. Imagine being booked on talk shows, being interviewed by radio personalities, and hobnobbing with stars in the green rooms of television studios!
Keep reading to learn about how you can do all this, plus some of my favorite Celebrity Leverage techniques to transform your business into a “celebrity magnet” like…
Hiring a Celebrity for Your Event...
One of the many ways celebrities earn money when they’re not working on film, television, or music projects is by appearing at and/or hosting events. These include restaurant and store openings, nightclub parties, trade show and seminar appearances, etc.
Internet marketing guru Yanik Silver frequently holds seminars and customer appreciation events centered on a Hollywood spy theme. His Underground™ Online Seminars have become extremely popular because of all the underground Internet marketing secrets he reveals… and because of his clever tie-ins with popular celebrities, television shows, and movies.
At one Underground Online Seminar, Yanik tied into celebrities by holding an Austin Powers inspired event complete with roller girls, a VIP party, and a live appearance by Verne Troyer (Mini-Me in the Austin Powers movies) with photo and autograph opportunities. He even gave away a Mini Cooper “getaway spy car”!
Yanik says,
“Surprisingly, it’s not as much as you’d think to book a celebrity [depending on their status], and it can really add a lot to your events. Having a celebrity not only gives your guests excitement, but provides additional reasons to contact your customers. For example, I sent a personalized postcard out to my list announcing Verne Troyer was coming. The front of the postcard had Mini-Me’s picture with the words “[First Name], Can’t Wait to Meet You!” and Verne’s autographed signature at the bottom.”
And Yanik kept going. His next two events continued along the celebrity/spy theme. For the U.S. version, Yanik hired actor Peter Graves from the original Mission Impossible television series to make an appearance. The U.K. event had a James Bond slant, and Yanik gave away an Aston Martin race-day experience there.
“One of the biggest issues most marketers have is being BORING!” Yanik says. Zzzzzzzzzz… You want your customers and prospects to be thinking, ‘Wow! What’s this crazy guy (or gal) going to do next?’ It’s no secret the majority of your customers/prospects live somewhat boring lives. So it’s not enough anymore just to present an offer filled with benefits… it’s also got to entertain them and keep it exciting.”
Using Celebrity Wranglers
If you just want celebrities to show up at your event, and not to perform or host, you may want to use a celebrity “wrangler” to make the invitations and arrangements. Celebrity wranglers are the go-to people when you want celebrities to show up at your event just like the public would. The wranglers have a network of celebrities they invite to all types of events. You pay the wrangler a flat fee or a per-celebrity rate that varies depending on your needs.
Hiring Celebrity Speakers
Have you ever wanted a celebrity to speak at an event other than a party, say for a seminar or a corporate function? Hiring a celebrity to speak (and maybe even take photos with your attendees) is another great way to increase ticket sales and create a memorable event.
Using Celebrity Voices
It’s no surprise that large companies hire celebrities to do voiceovers for commercials all the time. I remember once in high school, my dad came home from work excited because he had received a voicemail message from Kirk Cameron, a star of the hit TV show at the time Growing Pains. It was really him asking my dad to contribute some money to a charity that had hired him to record the voice message. Of course my dad saved it, and when he got home, he played it for me, my brother, my sister, and my mom. I’m sure he also played it for friends and people at his office.
While your voice may be wonderful, most people aren’t going to play your voice mail message for friends and family – no offense! But if you use a celebrity voice, they probably will. Imagine the possibilities for a new product, sale, store opening, club event, etc., and how many people might hear about it for each message sent!
Whose Voice is That?
I should point out that one school of thought on celebrity voice overs believes it’s better to not have the voice say which celebrity is speaking. You may have noticed television commercials where you recognized the voiceover but the celebrity never said who he or she was.
One example that comes to mind is Wendie Malick, who played Nina Van Horn on the TV show Just Shoot Me. Malick’s voice is recognizable, and she has recorded radio and television voiceovers for Marshall’s. But the commercials never say who she is or make any type of reference to her.
Growing up, my friend’s mom was the voice of my hometown’s Atlanta Hartsfield-Jackson International Airport. It was always fun to hear her say “Welcome to Atlanta” whenever I returned home to the airport from a trip. In the past, airports would use generic voices. Now however, many airports are starting to use celebrity voices to stand out and get attention!
According to a recent USA Todayarticle, the goal is to “make [the announcements] stand out against the general sameness of air travel and to improve communications with travelers.”
In Nashville, country singer Lee Ann Womack says, “This is Lee Ann Womack inviting you to relax and unwind in one of the airport’s many restaurants. Thank you for choosing Nashville International Airport.” According to the article, Charlie Daniels, Wynonna Judd, and members of Sugarland and Lonestar bands have also recorded announcements for the airport.
Nashville Airport is one of the first to switch from using generic voices to celebrity voices. But Las Vegas Airport has used them since the 1970s, with stars like Dick Clark, Phyllis Diller, Rich Little, Rodney Dangerfield, and Bill Cosby recording them – many times for free in exchange for the exposure! And what city knows how to sell using celebrities better than Las Vegas?
Becoming a Celebrity Expert...
You may not be a household name – yet! – but there are strategies you can follow to become a famous expert in the media. As you become more visible in the public’s eye, people will begin to associate you with that subject area and the media will begin to call on you for interviews, commentary, etc.
For example, if you’re a real estate agent, you want people to think of you whenever they think of real estate. You may not be known the world over like Donald Trump, but you can become the “go-to” realtor in your local area.
You can do the same thing whether you’re a doctor, lawyer, mortgage broker, plumber, fitness trainer, plastic surgeon, massage therapist, etc. It doesn’t matter what your area of expertise is – you can become a celebrity expert!
As marketing expert Dan Janal says,
“Experts get respect. Experts get hired. Experts get their books and products sold. It’s as simple as that.”
Becoming a Celebrity Author...
The idea of writing a book can be intimidating. Trust me, I know!
If you’re uncomfortable expressing yourself on paper or are burdened with your day-to-day work, it can be downright overwhelming. However, becoming an author is one of the best ways to be perceived as a celebrity expert.
Writing a book should be a crucial part of your professional goals. Regardless of the kind of business you’re running, having a book distinguishes you from the thousands – if not millions – of other business owners. It transforms you from Joe Smith, owner of XYZ, into Joe Smith, best-selling author of How to XYZ in Ten Easy Steps.
Just as I’ve explained throughout this Special Report that celebrities can make your product or company more visible, authoring a book also enhances your status and turns you into a celebrity in your field as soon as it’s published – or a big celebrity if your book sells well.
The Benefits of Being an Author...
Writing a book helps you:
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Get publicity in print and national media
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Appear on local and national TV and radio programs
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Speak at local, regional and national meetings or seminars
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Diversify your business with the book as a premium offer to generate leads
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Expand your client base by establishing your credibility as an expert
You should look at your book as a way to get more customers – sort of like an expanded business card. Imagine people asking you for your business card and you hand them your book instead! They’re going to remember you, and be less likely to throw away or lose your book like they would a normal business card.
Getting Covered in Print Publications...
In spite of the attention given to the Internet and TV these days, “old fashioned” print media remains a powerful tool for publicizing your business. Publications still have to fill their pages and consequently will seek out new products and services. That’s great news for anyone seeking publicity!
You can get various types of print coverage. For instance, a publication might publish an article about you, your product, and/or your company. An article may focus only on you or you could be included in a round-up feature about several products or companies.
Alternatively, you may be interviewed as an “expert” by a staff writer or freelancer who is preparing an article or doing an interview feature. For example, publications like Money and BusinessWeek are always quoting investing experts, so a financial planner or business guru with a unique spin on the markets could be appealing to a writer looking for a new “source.”
What About Getting in Celebrity Magazines?
What’s the key to getting your business or product featured in a celebrity magazine? Melanie Bromley, Us Weekly’s Los Angeles bureau chief says,
“The key to coverage is a celebrity tie-in. Without that, we just can’t cover it. My pet peeve is pitches that don’t have a celebrity tie-in.”
Celebrity Magazine Gift Guides...
Rather than paying for expensive advertising, there are other ways to get your products in celebrity magazines… free! And the best part is, this free coverage implies endorsement from the magazine. One of these ways is getting your product in celebrity magazine gift guides.
Usually featured in magazines like InStyle, People, Details, GQ, and Entertainment Weekly right before a holiday, gift guides showcase “great gifts for mom” or “great gifts for dad,” “great gifts for graduates,” “Christmas gifts for under $100,” etc.
The cool thing about magazine gift guides is that they always include a photo along with ordering information. And you don’t have to pay to be featured – you just have to know how to pitch your product to the right editor.
Appearing on Radio Shows...
Although you may think of television as a more “glamorous” medium, radio remains a very strong outlet for guests ranging from book authors, experts, and anyone else trying to promote something. From the guest’s viewpoint, going on a radio show can be less of a hassle; you can be at home or at your office and call in to the station to do the interview. You have to prepare your pitch – just as you would for TV – but you don’t have the added worries of what you’re wearing and your appearance. You can be in your underwear or pajamas and no one will know!
Another benefit to radio is the ability to target a specific audience. For example, if you’re promoting a product that will be of interest to Generation X, then you should search for a program that this group listens to regularly. If you’ve written a book directed at Baby Boomers, then you’ll want to be on a call-in talk show, possibly midday or early evening. And with satellite radio like Sirius and XM, the possibilities of getting on a niche channel aimed at your target audience are endless!
Appearing on Television...
Whether you have a new line of clothing, a start-up company, or a hot new product, television is the most effective way to reach the largest possible audience and one of the fastest ways to make yourself, your product, or your business famous.
If you’ve never been on television before, seek out local programs first. Watch the local talk and news shows in your area to get a sense for what topics they feature and what types of stories its reporters like to cover. Think about how you can pitch yourself and what your “story angle” or “hook” is (something that will get and keep both the producer’s – and the audience’s) attention.
What About Oprah?
Imagine: An appearance on one of the top-rated television programs in the country, an endorsement from one of the most powerful media moguls in the world, and tons of follow-up publicity for your product and company! These are exactly the reasons why almost every entrepreneur, author and expert dreams of getting on The Oprah Winfrey Show.
Don’t forget that you can also pitch your product to Oprah for her highly popular Oprah’s Favorite Things episodes. These are the shows where she presents gifts to the audience – including a car to every audience member during one taping in 2004!
Undoubtedly, the visibility from Oprah choosing and recommending a product on air as one of her “favorite things” will be a boost to any company included in the round-up. After Karen Bromley of New York City’s The Bromley Group got her client UGG Australia on Oprah’s Favorite Things for Christmas in 2000, sales increased 400% over the next four years. Sales for Scott Schroeder’s family-owned popcorn company Garrett Popcorn Shops) increased over 100% when Oprah featured the popcorn on her Favorite Things Show.
My client Susan Miller created a YouTube video with her Web cam, posted the link on Oprah’s Web site, and got a call from a producer the same day about being on the show!
(I had to block out some of the information for privacy purposes.)
Getting on QVC and HSN...
Though they’re obviously very different from news and TV talk shows, reality programs also offer an excellent way to get publicity. Think of the contestants on The Apprentice – they were all introduced by name and company affiliation on the show. And although that was a business-themed reality program, there are many other shows where the people who appear get publicity as well, both during the program and in celebrity news magazines like Us Weekly, InTouch, People, Star, etc. That’s publicity both while the show is airing and even after it’s over (follow-ups, where are they now?, etc.). And you don’t have to be the show’s winner, either. Just being on the show is enough.
Because of the huge amount of exposure reality shows get, there are also a myriad of publicity opportunities after it’s over like speaking, public appearances, joint ventures, endorsements, etc. For example, Kristi Frank, who appeared on the first season of The Apprentice, now speaks at seminars and boot camps for marketers and was hired by Dan Kennedy to help him promote his latest titles in the No B.S. Books series.
Sometimes experts are used to help train the contestants on reality shows and/or to act as guest judges. Look at all of the fashion and beauty gurus who have appeared on shows like America’s Next Top Model, weight-loss experts on The Biggest Loser, and fashion designers on Project Runway.
Presentation skills expert Susan Berkley, President of The Great Voice Company in Englewood Cliffs, New Jersey, was one of these reality television experts. She appeared on an episode of The Apprentice to help train the contestants in speaking. Now her Web site includes “As Seen On: The Apprentice.” Think of what that mention does for Susan’s credibility!
On ABC’s Extreme Home Makeover, home furnishing and appliance companies get their products shown in exchange for donating them for the homes being built. On Bravo’s Blowout, hairstylist Jonathan Antin had an entire series built around opening a new location of his salon. Reality shows built around existing businesses include Patti Novak’s Confessions of a Matchmaker and Patti Stanger’s Millionaire Matchmaker (matchmaking); The Poway Family’s Family Plots and Intervention (funeral home and rehab/drug counseling); and Jeff Lewis’ Flipping Out and Million Dollar Listing (real estate).
Becoming an Internet Celebrity...
The Internet has recently undergone a transformation that makes it incredibly easy – and pretty much free – for you to promote yourself and your business online. This transformation is widely known as “Web 2.0.” What it really means is the sudden evolution of the Web from static to more dynamic and user-generated content.
Sites like Wikipedia, MySpace, blogs, YouTube, etc., allow the visitor to easily create, publish and comment on content others can see. This gives you an enormous advantage if you want to create a personalized presence on the Web and a presence for your business, product or service.
Becoming a Celebrity Blogger...
Blogs are short for “web logs.” Think of them as an online journal or diary for your business. Bloggers write and publish entries (called “posts”) on their blogs daily, weekly, or at random. Some of the most popular bloggers post several times a day!
Many people still think of blogs as stream-of-conscious ramblings about what the blogger did that day, what they ate for lunch, and other trivialities about their life. But don’t think of them like that. The reality is that if you own a business, you should have a blog!
A blog serves three main purposes for your business: First, it gains customer loyalty because you can let your customers know thoughts about why and how your company operates, either through posts from yourself or from your employees. Second, it helps your company’s Web site get ranked higher up in the search engines, because major search engines like Google prefer sites who have constantly updated content than those who don’t. Third, it creates community and involvement because they allow readers to add comments to your posts.
Perez Hilton...
Mario Armando Lavandeira, Jr. started blogging and gossiping about celebrities because “it seemed easy.” His blog, Perez Hilton soon caught on with readers, and currently over two million people view it every day (and up to seven million when major celebrity news breaks!). Lavandeira has since taken the name of his blog, calling himself Perez Hilton.
When Britney Spears shaved her head, Perez Hilton says his blog was viewed by over 4.75 million unique visitors in a 24-hour period. All of this exposure has led to him having guest appearances on reality shows like Kathy Griffin’s My Life on the D-List, The Janice Dickinson Modeling Agency and MTV’s Celebrity Rap Superstar. He’s also co-hosted The View and now even has his own reality show on VH1 called What Perez Said!
In Perez’s case, blogging is his business. So every appearance he gets on TV or in magazines like Vanity Fair and newspapers like The Los Angeles Times is great Celebrity Leverage. But you don’t have to be Perez Hilton to become a celebrity by having your own blog!
If you don’t want to maintain your own blog, you should at least leverage the power of other blogs and bloggers. Timothy Ferriss, the 29-year-old entrepreneur who wrote the instant New York Times best-seller, The 4-Hour Workweek, credits much of his book’s success to getting it mentioned on other well-known blogs.
Get Started Now...
Getting your products to celebrities for endorsements and implementing Celebrity Leverage in your business can be a bit overwhelming – IF you don’t know where to begin. The good news is that I’ve made it incredibly easy – almost too easy if this gets out to too many people – by creating a system called Celebrity Leverage Secrets.
In this advanced system, I hold your hand and walk you step by step through the process of creating Celebrity Leverage in your business.
You'll Receive These 16 Audio CDs...
In addition to my own methods, I picked the brains of ten of today’s best and brightest publicity experts in 10 mouth-watering interviews. In addition to these 10, you’ll also receive 4 other special presentations by other publicity experts from an eye-opening marketing and publicity seminar I attended. You missed it, but the good news is – I recorded it just for you!
You’ll get to listen in on all of our secrets on a total of 16 audio CDs (some interviews are 2 CDs). You can listen to these CDs in your own home, on your computer, in your car, or load them onto your iPod!
Here are the 16 audio CDs you'll receive (each is about an hour long):
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How to Contact Celebrities with Tsufit and Jordan McAuley
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How to Get in Celebrity Gift Bags with Rebecca Lightsey
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How to Get Free Product Placement in Movies and on TV with Amy Stumpf
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How to Get in Celebrity Gift Suites with Gavin Keilly
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How to Get Free Publicity on Radio & TV by Steve Harrison
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How to Hire a Celebrity for an Event with Craig Hirschfeld
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How to Get Booked on Oprah & Oprah’s Favorite Things with Susan Harrow
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How to Profit from Our Culture’s Obsession with Celebrities with Jake Halpern
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How to Deliver Red Carpet Customer Service with Donna Cutting
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How to Get Tons of Free Publicity with Paul Hartunian
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How to Get Your Own Radio Show with Paige Stover Hague
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How to Create an Online Press Kit the Media Will Love with Drew Gerber
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How to Get Interviewed on Radio Programs with Alex Carroll
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How to Become a Celebrity Expert in the Media with Dan Janal
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How to Get in Celebrity Magazine Gift Guides with Amy Stumpf
Think about how much this advice would cost if you hired a publicist full time – or even if you just consulted with one occasionally. Many of these experts charge over $500 an hour for consultations, and many have stopped doing consultations altogether.
If you were to hire a good PR firm, they’d charge you at least $5,000 to $20,000 and up… per month. Even at that rate, there’s no guarantee you’ll get any coverage! And no one person could provide the amount of wide-ranging ideas, concepts, and advice you’ll find in this new solidly-packed system.
This entire system is valued at over $1708.00!
But you won’t pay that if you invest today. Invest before the expiration date printed on the Response Form, and you’ll get this entire 16 CD audio system shipped to your door for just $1497 $997 including my 100% No-Risk Satisfaction Guarantee. There’s no risk!
You can’t put a price tag on the kind of publicity you’ll receive using this system.
Celebrity Leverage Secrets is the most comprehensive system ever produced covering every possible aspect of “celebrity leverage” – from the power of celebrity endorsements to incredibly effective personal appearances on national TV and radio programs to becoming a media expert in your own right!
IMPORTANT NOTE: You probably think 16 CDs is a lot – and it is. But don’t worry, you won’t be overwhelmed. Because unlike other home-study courses you may have seen, you don’t have to listen to these CDs in order. Each one lasts about an hour and is categorized by subject. You simply choose the ones you want to listen to first, and then listen to the rest later!
You'll Also Get a Huge 3-Ring Binder Jam-Packed With...
Along with the 16 audio CDs, you’ll also get a 3-ring binder jam-packed with written transcripts for each CD. Invest now, and you’ll also get a huge 247-page Celebrity Leverage Manual with even more insider information, expert interviews, case studies, success stories, sample letters, and more. But to get all this, you must order before the expiration date printed at the top of your Response Form.
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How to Get Your Products on Reality TV by Brian Patrick Flynn
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How to Piggyback onto Celebrity News by Joan Stewart
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How to Use Celebrities in Your Press Releases by Joe Vitale
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How to “Make It Memorable” So the Media Wants You Back by Robyn Spizman
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How to Quickly & Easily Write a Book by Anne McIndoo
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How to Get Booked on Television by Rick Frishman
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How to Create a Best-Selling Book by Penny Sansevieri
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How to Contact Celebrities Using MySpace by Jordan McAuley
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How to Self-Publish Your Book by Robert Miles
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How to Write a Star-Powered Press Release by Paul Hartunian
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What Producers Look for When Booking Guests by Jeff Crilley
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How to Become an Internet Celebrity by Brian Reich
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How to Make Friends with the Media by John Kremer
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10 Ways to Get Even More Publicity by Rhonda Rees
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How to Get Your Products on QVC by Nick Romer
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How to Make Your Voice Sound Like a Star by Susan Berkley
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How to Get Your Products to Celebrities via Personal Assistants
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Plus much more!
You'll Even Get My Million Dollar Rolodex...
Invest now and you’ll get My Million Dollar Rolodex filled with all of my recommended resources including:
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Celebrity gift bag and gift suite organizers
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Celebrity appearance bookers and wranglers
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Hollywood-themed event resources
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Blogging and email software resources
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Celebrity contact information resources
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Fashion & style resources
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Celebrity fundraising resources
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Gift guide and magazine resources
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Product placement resources
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Books, magazines, and newsletters
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Celebrity speaker and voice-over resources
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Celebrity news, gossip, and photo resources
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Radio and television publicity resources
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Marketing and publicity experts
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Getting on reality TV resources
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Writing and publishing resources
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Plus much more!
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Hurry, Time is Running Out...
Like I said, I’ve made this insider information way too easy to implement. If it gets out to too many people, it could lose its effectiveness. That’s why I’m limiting the number of these systems sold to just 500. Like they say, the early bird gets the worm – claim your copy today!
But That's Not All! You'll Also Get...
In Celebrity Leverage Secrets, you'll also learn:
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How to get booked on Oprah and other top shows using YouTube
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How to turn your customers into celebrities
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How to start delivering red carpet customer service today
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How to get handwritten endorsements and “thank you” notes from celebrities
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How to contact celebrities in person and by mail
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Where to find the best sources of accurate celebrity contact information
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Easy tools you can use to evaluate celebrity appeal
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How to choose the right celebrities to use in your marketing and publicity
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How to get your products to celebrities via their personal assistants
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How to gift celebrities through the mail or in person
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Where to find out if celebrities have used or worn your producers
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How to get photos of celebrities with your products syndicated around the world
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What types of products work best in celebrity gift bags and gift suites
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How to maximize the publicity you receive from celebrities
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Tips for doing meet-and-greets and photo opportunities
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Ways to save money when hiring celebrities
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How to piggybank onto hot movie titles and TV shows
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How to make your business famous with a publicity-generating blog
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Plus much more!
Deduct Your $100 Early Bird Discount...
To encourage you to invest in this system now, I’ll also deduct $100.00 off your order if you invest before the date stamped at the top of the Response For. So you can get the entire Celebrity Leverage System including the 16 audio CDs, the 3-ring binder with all the printed transcripts, and the 247-page Celebrity Leverage Manual with exclusive insider interviews, tips, ticks, and techniques for only $997 $897!
To make it easy, you can even pay in 3 monthly installments of just $299 each.
Your Satisfaction is 100% Guaranteed...
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100% SATISFACTION GUARANTEE
Try this system in the privacy of your own home, for as long as you wish, entirely at my risk. If it doesn’t do everything that I say or if you are not delighted beyond believe, simply return the system to us at any time. Every cent of your purchase price will be refunded immediately and without question. You can even keep the free bonus gifts. There’s absolutely no risk! |
Wait, There's More!
Invest today, and I’ll also throw in Paul Hartunian’s Free Publicity DVD where he reveals how to get over $1 million dollars worth of publicity… free! ($30 Value!)
Act Now, and I'll Sweeten the Pot Even More...
I can tell you’re serious because you’ve read all the way to the end of this letter. As a reward, when you invest in this system before the expiration date printed on your Response Form, I’ll also give you…
3 Months of Full Access to Contact Any Celebrity’s Online Database ($90 Value)
Look at all the benefits you’ll receive as a Contact Any Celebrity Member:
(An Activation Certificate is included with the system so you can optionally activate your Free 3 Month Membership. Just use the link to activate online or mail/fax us the form included!)
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Contact Information for Over 54,565 Celebrities Worldwide. Enjoy unlimited access to our constantly-updated listings of over 54,565 celebrities and public figures worldwide including the USPS-verified mailing address for each one.
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Cross-Referenced Search Results and Reports. Every listing is cross-referenced and cross-linked with the agent, manager, publicist, and production company for each celebrity including phone, fax, and email address details.
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Bad Address? You’ll Get a Quick Replacement. If you find any outdated addresses, just let us know. We’ll start researching the new information and provide you with an update, usually within just a few hours.
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Stop Wasting Time and Money on Postage. If you receive any “return to senders” back from the post office, simply send the envelopes to us. We’ll immediately cut you a Postage Refund Check for fifty-cents per return.
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Your Satisfaction is Guaranteed. As a Contact Any Celebrity Member, you’ll enjoy speedy 24-hour customer support by phone or email, 7 days a week. Feel free to email, call, or write anytime to ask question or make account changes.
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A Worldwide Welcome. International media, motion picture studios, entertainment companies, nonprofit organizations, fashion houses, and more all over the world use Contact Any Celebrity and will welcome your company.
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Unequalled Access. Use Contact Any Celebrity’s online database anytime, anywhere you have Internet access. Search 24 hours a day, 7 days a week, 365 days a year as long as your Membership is active.
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Weekly Celebrity Gift Bag Opportunities. Our weekly celebrity gift bag opportunities let you get your products and services in celebrities’ hands via celebrity gift bags and gift suites at major award shows and events!
To Summarize, Here's Everything You Get in
Celebrity Leverage Secrets...
Here’s what you’ll get when you invest in Celebrity Leverage Secrets today…
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10 Expert Audio Interviews on CD (value = $497.00!)
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4 Bonus Expert Audio Presentations on CD (value = $497.00!)
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247-Page Celebrity Leverage Manual (value = $297.00!)
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BONUS #1 – 3-Ring Binder with Written Audio CD Transcripts (value = $297.00!)
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BONUS #2 - “How to Get Over $1 Million in Free Publicity DVD (value = $30.00!)
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BONUS #3 – 90 Day Contact Any Celebrity Membership (value = $90.00!)
If you were to buy each of these separately, you’d spend $1708.00 to receive the entire Celebrity Leverage Secrets system. However, you can receive everything about for just $1497.
Free Priority Mail Shipping!
Respond within 10 days and grab you copy of Celebrity Leverage Secrets for just $997 $897 with Free Priority Mail Shipping! That’s a savings of $811.00 – respond today!
Here’s the bottom line: If you use Celebrity Leverage Secrets to boost your exiting marketing, then your success if completely guaranteed. I believe in Celebrity Leverage Secrets so much that I’m going to take all of the risk and put it squarely on my shoulders.
Remember, you can also pay in 3 easy monthly installments of just $299!
Don’t wait! Grab your copy of Celebrity Leverage Secrets now by filling out and faxing back the attached Response Form to start achieving star-powered publicity.
Reach for the stars,
Jordan McAuley, President
Contact Any Celebrity
Los Angeles, California
Click Here Now to Order!
P.S. Look what today’s top marketing experts are saying about Celebrity Leverage Secrets:
“Your credibility is the key to your success; this incredible system shows you how to ‘hitch your wagon to a star’ in your upward climb.”
– Brian Tracy, President
Brian Tracy International
Author of The Way to Wealth plus more than 50 business books
“Here’s your easiest, smartest, most cost-effective way to explode sales and set new records!”
– Joe Vitale
Author of The Attractor Factor and Contributor to The Secret
“I was blown away at the many valuable tips in Celebrity Leverage that will dramatically enhance any marketing program, give you instant credibility, and drive sales. I strongly recommend this system – it should be a college course.”
– Joe Sugarman, Chairman
BluBlocker Corporation
“I tell my readers that the best way to improve marketing response rates is with endorsements. And the best way to use celebrity endorsements to improve your marketing results is by reading Jordan McAuley’s excellent new system Celebrity Leverage!”
– Bob Bly
Author of many business books including Selling Your Services
“With celebrity news and gossip hotter than ever, many authors, speakers, consultants, experts – even businesses and nonprofits – are leaving money on the table if they aren’t tying their product, service, cause or issue to celebrities. Celebrity Leverage will show you how with clever, creative ideas as well as helpful tips for getting through the gatekeepers.”
– Joan Stewart, “The Publicity Hound”
Author of How to Be a Kick-Butt Publicity Hound
“I’ve made millions of dollars leveraging and linking myself, my company, and my clients to famous people. No only is it smart marketing – it’s fun! In this system, you’ll have a step-by-step process for yourself. I call this ELF Marketing. That’s Easy, Lucrative and Fun!”
– Joe Polish
Piranha Marketing, Inc.
“This system ROCKS! I’ve long been aware of the power of marketing with celebrities, but had no idea how many easy ways there are to not only contact them, but use them to make yourself a lot more money! I’m going to buy copies for all my clients.”
– Alexandria Brown
“The E-Zine Queen”
Author of Power and Soul
“Jordan’s unique insight and information can do for your business what it has done for countless autograph enthusiasts’ collections – namely, increasing its value, worth and ‘fun factor.’ A must-have for anyone serious about competing in today’s celebrity-driven markets.”
– Anthony D. Record, Contributing Editor
Autograph Magazine
“No matter what business you’re in – you need celebrity endorsements and Jordan McAuley is The Master at getting them! Double your business, double your credibility, and double your fun with this fabulous system!
– Sandy Grason
Author of Journalution: Journaling to Awaken Your Inner Voice, Heal Your Life & Manifest Your Dreams
“As an agency specializing in Word of Mouth marketing, we’re always looking for ways to get the media and consumers talking. Prior to reading Jordan’s work, we viewed celebrity associations as a hit or miss prospect at best. Jordan’s system has encouraged us to make use of celebrities in our clients’ marketing plans and cut through the noise of conventional marketing.”
– Bill Balderaz, eMarketing Manager
ECNext
“Get the rich and famous to make you rich and famous!”
– Jess Todtfeld, President
Media Training Worldwide
Author of Free Publicity
“Jordan McAuley knows exactly how to reach the seemingly unreachable and now, with this system, he has outlined a simple and clear plan for you to do the same. Celebrity Leverage is the definitive guide to harnessing the power of celebrities to build incredible buzz about your product and service.”
– Donna Cutting, President
Donna Cutting Presents
Author of The Celebrity Experience
“Using celebrities and celebrity tie-ins are a couple of the absolute best ways to get free publicity, especially on the radio. Jordan’s system tells you exactly how to capitalize on celebrities. It’s an indispensable tool. I highly recommend it.”
– Alex Carroll
Author of The Radio Publicity Manual
“It’s obvious. We live in a celebrity-obsessed society. That can be turned into a HUGE jackpot for you. But, if you don’t understand how it can benefit you, or how to use it to your advantage, you’ll quickly be left in the dust. Celebrity Leverage will give you the jump, the lead, the advantage you need – and MUST have – in order to survive.”
– Paul Hartunian
Author of 101 Sizzling Hot Ways to Get Free Publicity
“Seeking to leverage strategic methods to build your brand to greatness with consumers? Look no further than Jordan McAuley’s celebrity expertise, where you’ll learn how celebrity association can lead you to riches.”
– Robb Hecht
Author of Media 2.0
“When you use the resources for celebrity endorsements in this great system, you become the star!”
– Jess Kennedy Williams
Author of the Book Writing System
“Celebrities = Attention. Trying to separate yourself and your business from the clutter is the hardest part of marketing. With celebrities, that hard work is done for you. My use of celebrities has made everything I do a lot easier. This system is the authoritative guide for experts and a great introduction to those new in using celebrities.”
– Robert Skrob, President
Information Marketing Association
Co-Author of The Official Get Rich Guide to Information Marketing
“Do you want more influence? Publicity? More connections? Product placements? Media coverage? Jordan McAuley has made it easy for you to get all of that, and a whole lot more, when you use the ideas, tools and resources in his new system, Celebrity Leverage. I invite you to get it right now, so you, too, can discover how to connect with, obtain and use celebrity power.”
– Angela Treat Lyon
Author of Change Your Mind! with EFT
“Celebrity Leverage is invaluable when it comes to getting celebrity endorsements for your product or service. When I obtained over 50 prestigious endorsements for my book, the instant credibility lead to key media including The Today Show, CNN, a PBS Documentary, Woman’s Day, Prevention, and an AARP Bulletin cover story. I now host a radio program and am a sought-after international speaker, delivering over 150 keynotes – including to the Florida House of Representatives! Celebrity endorsements are invaluable!”
– Jacqueline Marcell
Author of Elder Rage
“Celebrity Leverage is jam-packed with so many practical, interesting, and valuable up-to-the-minute ideas, insider tips, and important industry contacts to help one gain coveted media space and be a shining star in PR. I completely enjoyed reading it and I highly recommend it.”
– Rhonda Rees, Former President
Los Angeles Publicity Club
Author of Profit & Prosper with Public Relations
Click here now to get your copy of Celebrity Leverage Secrets!
